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Manajemen Pemasaran [3] February 27, 2009

Posted by desrinda in Marketing.
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MARKETING STRATEGY
– segmentation
– targeting
– positioning

MARKETING TACTICS
– differentiation
– marketing mix
– selling

MARKETING VALUE
– brand
– service
– process

MAJOR QUESTIONS:
– WHAT (type of information)
– WHY (type of analysis)
– HOW (quality management)

whatwhyhow

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