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Manajemen Pemasaran [4] March 7, 2009

Posted by desrinda in Marketing.
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CUSTOMER BEHAVIOUR

Customer behaviour is different for each role in organization:
– Initiator
– Influencer
– Decider
– Buyer
– User

Market analysis based on 6O:
– Occupants (WHO)
– Objects (WHAT)
– Occassions (WHEN)
– Organization (WHERE)
– Objectives (WHY)
– Operations (HOW)

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