Manajemen Pemasaran  March 14, 2009Posted by desrinda in Marketing.
From customer’s view, there are two classifications of products:
– CONSUMER PRODUCTS (convenience, shopping, specialty, unsought)
– INDUSTRIAL PRODUCT (materials and parts, capital items, supplies and service)
Product mix = all product lines offered, usually managed by individual SBU (strategic business unit), example:
Ilustrations were taken from http://www.atkinson.yorku.ca/~lripley/imUproduct.htm