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Manajemen Pemasaran [5] March 14, 2009

Posted by desrinda in Marketing.


From customer’s view, there are two classifications of products:
– CONSUMER PRODUCTS (convenience, shopping, specialty, unsought)
– INDUSTRIAL PRODUCT (materials and parts, capital items, supplies and service)


Product mix = all product lines offered, usually managed by individual SBU (strategic business unit), example:


Ilustrations were taken from http://www.atkinson.yorku.ca/~lripley/imUproduct.htm



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