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Manajemen Pemasaran [7] March 28, 2009

Posted by desrinda in Marketing.
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PRICE

Definition of price: Amount of money charged for  product or service or the sum of values consumer exchange for the benefits of having or using the product or service.

 

pricing11

Major considerations in setting prices:

pricing2

Types of cost factors that affect pricing decisions:

pricing3

Ilustrations were taken from this online presentation.

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