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Strategi Industri [2] September 12, 2009

Posted by desrinda in Strategi Industri.
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STRATEGIC MANAGEMENT PROCESS

Step 1. Environmental Scanning
Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the company. Details are available on: http://www.agecon.purdue.edu/extension/sbpcp/resources/exscan.pdf

Step 2. Strategy Formulation
Strategy formulation is the development of long-range plans for the effective management of environmental opportunities and threats, in light of company strengths and weaknesses (SWOT).

Step 3. Strategy Implementation
Strategy implementation is a process by which strategies and policies are put into action through the development of programs, budgets, and procedures.

Step 4. Evaluation & Control
“…A process in which corporate activities and performance results are monitored so that actual performance can be compared with desired performance.”

More details for step 2, 3, 4 above: http://www.agr.hr/cro/istrazivanja/projekti/ahead/doc/strategic_mgmt_4.pdf

VISION AND MISSION

Vision = a realistic, credible and attainable view of the future that grows out and improves on the present.

Mission answers the question:
-What is our reason for being in business?
-What do we provide for society?
-Who we are?
-What we do?
-Where we’re headed?

Good read: http://oregonstate.edu/instruct/ans440/Lectures/Vision%20Mission.pdf

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